Terpene Effects Chart: Mapping Cannabis Compounds to Consumer Experiences Through Sensory Science
The modern cannabis consumer is no longer interested in simple strain names or THC percentages; they want more predictable experiences. This has created an opportunity for brands to differentiate through effect-based formulations, i.e., products that deliver specific sensory and functional outcomes through careful terpene profile engineering. This shift presents an opportunity (and a challenge!) for […]
